armance
A Paris-based agency with a global reach, Armance advises organizations, institutions, brands, and key players across the fields of art, lifestyle, culture, design, and forward-thinking initiatives — brought together by shared values.
Armance develops and implements comprehensive and cross-disciplinary communication strategies, with targeted and be-spoke solutions in corporate communications, brand strategy, digital strategy, editorial planning, media relations, public relations, influencer relations and collaborations, media buying and partnerships, event production and artistic direction.
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our method
We are inventive, proactive, flexible, and solutions-oriented. We work closely with our clients, navigating the complexities of each project. We provide strategic guidance in all circumstances, ensure regular coordination meetings, and deliver consistent reporting. Our team uses world-class CRM tools to engage our network and share information efficiently.
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our network
We have an in-depth understanding of the media landscape and a deep respect for the editors-in-chief, journalists, writers, content creators, influencers, and advertising and partnership managers we collaborate with daily in France, across Europe, and internationally. We nurture long-standing, trusted, and personal relationships with key opinion leaders and tastemakers whose voices and visions truly matter.
our services
Armance supports its clients in developing and implementing comprehensive, finely curated communication strategies, drawing on a wide range of expertise. On a daily basis, we deploy our recognised know-how across the fields of art, lifestyle, culture, architecture, design, engineering, and large-scale transformational projects. We leverage both our international network and our deep understanding of local dynamics in cities such as Paris, Brussels, Venice, and Cork, as well as Bordeaux, Marseille, Dijon, Bonifacio, and Rouen.
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corporate communications
Whether in the context of long-term or one-off collaborations, we design tailor-made communication strategies to elevate our clients’ image and strengthen their relationships with the media and key opinion leaders. We craft messaging platforms and develop the most effective tools to convey them. Fully committed to our clients, we also manage their crisis communications with rigour and discretion.
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brand strategy
We are guardians of the image of the maisons and brands that place their trust in us, supporting the growth of their activity by managing new opportunities for engagement and sales. We craft bespoke frameworks to showcase their latest projects, commissions, and creative expressions.
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digital strategy & editorial planning
We deliver comprehensive support with a strong focus on originality and editorial relevance. This includes the development of a tailored editorial charter, artistic direction, definition of key guidelines, copywriting, production of original content, technical follow-up, sponsorship strategy, and community management.
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media relations
As essential drivers of visibility and word-of-mouth, media relations lie at the heart of our expertise. We work daily with an extensive, cross-disciplinary media network, whose needs we understand and anticipate.
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public relations
We strengthen our clients’ existing networks by identifying and targeting new key opinion leaders and tastemakers, drawing in particular on our multidisciplinary network. For each event, we handle the full guest management process – from building targeted invitation lists to sending invitations, conducting personalized follow-ups, managing RSVPs, and coordinating on-site guest reception.
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influencer relations & collaborations
We work closely with carefully selected influencers and content creators to amplify our clients’ visibility and key moments within their communities, ensuring alignment with priority audiences. We design original, experiential events and cultivate meaningful, purpose-driven collaborations.
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media buying & partnerships
We have an in-depth understanding of the media landscape and long-standing, trusted relationships with partnership and advertising managers, enabling us to optimise every media plan. We handle both upstream negotiations and technical follow-up to ensure seamless execution.
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event production & artistic direction
For each of our projects, we curate a bespoke experience to welcome journalists and tastemakers, drawing on our expertise in event production and our network of talents from the worlds of art and lifestyle.
notre équipe
Armance was founded in 2021 by Romain Mangion, following 15 years of experience in both French and international agencies. A graduate in modern literature, cultural affairs, and communications from Sorbonne University and Panthéon-Sorbonne, and admitted to the French Press Institute (Panthéon-Assas), Romain Mangion has built a multichannel expertise and a strong network spanning journalists and influencers, as well as creators, professionals, and institutions in the worlds of art, culture, the art market, ideas, architecture, design, and lifestyle.
At his side, the Armance team lies at the heart of the agency’s vision, sharing a community of values — passion, ethics, rigor, commitment, and kindness — with its clients and broader ecosystem.
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Romain Mangion
Founder
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Auriane Roussel
Expert Consultant
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Marthe Neidhart
Head of Project
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Charles Mouliès
Head of Project
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Anne Rousseau
Head of Project
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Lucas Jourda
Head of Project